While studying Advertising, Ivan discovered a deep fascination for photography and moving images. That concern for the image made him carry out several personal projects and this is how he quickly began his professional career as a photographer. His works, mainly focused on Advertising, revolved around the lifestyle. 

Thanks to his experience as an Advertising photographer, he began directing different projects and his concern for the direction made him leave aside his career as a photographer and focus on what he likes the most, the direction. 

His positive energy and enthusiasm are the power source for the crew and actors on every single set, bringing contemporary aesthetic and dynamic style to every film he directs. 

Ivan had the opportunity to work for large agencies and brands such as: Nike, Puma, Ikea, Audi, BMW, Coca-Cola, Mullen Lowe, Havas NY, Ogilvy, Buzzman, BBDO, Publicis...and has been awarded at the Cannes Lions among others.